A solid brand is an essential component of your cannabis business. It reflects who you are and what you stand for. It sets you apart from your competitors and helps you connect with your target audience more authentically.
When developing your brand, there’s no room for error. A branding agency can help ensure you get it right the first time. You don’t want just any agency, though. Here, you’ll learn the benefits of hiring a branding agency and what questions you need to ask to make sure you find the right fit.
The Benefits of Hiring a Branding Agency
A branding agency with experience, cannabis industry experience in particular, is a must. These agencies have in-depth knowledge of the ins and outs of businesses like yours. They also have a good understanding of your target audience, so they can help you create a brand that will resonate with it.
Additional benefits of a branding agency include:
- Getting a fresh perspective
- Access to the best and latest branding tools and technologies
- Focusing on running your business
- Setting yourself apart from your competitors
5 Questions to Ask When Hiring a Branding Agency
Researching and interviewing potential companies is a critical step in finding a partner who can help you develop a unique and memorable brand. Here are five essential questions to ask when hiring a branding agency:
1. Do You Have Any Experience in the Cannabis Industry?
Businesses in the cannabis industry have a lot of rules and restrictions they need to follow. Branding agencies with experience in this industry will understand what it takes to stay compliant. Don’t be afraid to ask for samples of their work.
2. What’s Your Process?
You should know what to expect from any branding agency you choose. A clear understanding of its process and timeline ahead of time will help avoid confusion, surprises, and disappointments later.
3. How Much Input Will I Have?
All branding agencies will need some input from their clients. However, some agencies will look for more than others. Determine how much input you expect to have during the creative process. Make sure that you communicate those needs to potential agencies during your interviews.
4. How Do You Communicate With Clients?
While many branding agencies use email (especially when it comes to the back and forth of logo designs and other digital assets), some may have other methods of communication too. Find out how your potential partner is likely to contact you and how often you’ll receive updates. You may also want to ask for the best way to get in touch with the agency (and the necessary contact information) in case you have questions or an emergency.
5. What Expectations Do You Have of Your Clients?
Finally, find out what the branding agency expects from you. Do they need you to send examples or color schemes? How quickly do they need you to respond to emails or other methods of communication? In essence, what do they need you to do to ensure the success of your project?
Find the Right Branding Agency for Your Cannabis Company
Are you looking for a branding agency with extensive experience in the cannabis industry? Look no further than HIGHOPES. We work with you to uncover who you are and communicate it clearly to your target audience. For more information about our cannabis brand identity consulting services or to schedule a consultation, visit us online today!
