If you’ve ever received a text from a company advertising a product or service, that’s text message marketing, also known as SMS marketing. SMS marketing has a staggering open rate of 98%. As a comparison, email’s open rate is just 20%.
Texting is a great way to spread the word about your dispensary. It’s also a hassle-free method for updating customers about new products, deals, and discounts. Moreover, it can help strengthen the relationship between your business and existing customers, increasing brand loyalty.
So let’s discuss the best practices for text message marketing for dispensaries.
Best Practices and Tips for Effectively Using SMS Marketing
Here are some tips for SMS marketing to help keep your dispensary customers engaged.
Know the Rules
First, you must follow all federal, state, and local laws to avoid legal complications. For example, the Telephone Consumer Protection Act (TCPA) requires a business to obtain written consent before sending SMS marketing messages.
Don’t Be Spammy
It’s essential to avoid spamming people’s inboxes because nobody wants text messages they didn’t ask for. Make sure only to send relevant and useful texts. And don’t send too many messages in a short time, as this will likely annoy your customers.
Don’t Ignore the Power of Images
Although SMS marketing is text-based, you shouldn’t ignore images altogether. Adding relevant pictures or GIFs will make your dispensary’s messages more engaging and memorable.
Let Customers Choose
Always make it easy for customers to opt in and out of receiving your dispensary’s SMS messages. You can do this by providing clear instructions on how to unsubscribe.
Including your dispensary name and contact details in your texts is also a good idea so your customers always know who your text messages are from. It also makes it easier for them to get in touch if they have any questions about your dispensary.
Innovative Ways Dispensaries Can Use SMS Marketing
SMS marketing can be a powerful tool to promote your dispensary to both potential and existing customers. Here are some ideas for using SMS marketing for your dispensary.
Post-Purchase Follow-Ups
After your customers make a purchase, follow up with a text message thanking them and asking for feedback on their experience. This can help build customer loyalty and improve your dispensary’s reputation.
Upcoming Product Launches
If you have upcoming product launches, sending a text message to existing customers can help build anticipation and excitement.
Promotion of Sales and Special Offers
If you have special promotions or discounts in your dispensary or online, send a text message to inform your customers. It’s a great way to boost your dispensary’s sales and motivate people to purchase.
Educational Content
You can send text messages to potential customers, including educational content, such as tips for using specific products and information about new cannabis research. This can help position your dispensary as a trusted source of information and build customer loyalty.
Reminders
You can send reminders to your existing customers to inform them about upcoming appointments or renewing their medical cards. This will decrease appointment no-shows and ensure your customers stay up-to-date on their medical needs.
Optimize Your SMS Marketing With High Hopes
SMS marketing is a valuable tool for dispensaries to reach customers and drive sales. Following best practices and being innovative can effectively engage your audience and promote your dispensary.
If you’re looking for help branding and marketing your dispensary, the team at High Hopes understands our clients’ unique needs and interests. With a focus on THC products and a commitment to delivering results, we can take your dispensary marketing efforts to the next level. To elevate your brand and drive more sales, contact High Hopes today.
