Are you getting ready to launch a new dispensary? Have you given any thought to your logo?
Your dispensary logo is a visual that tells potential customers who you are and what you represent. Done well, it attracts their attention and draws them in. It also helps them remember you.
Here’s what you need to know about creating a stellar dispensary logo:
The Anatomy of a Logo
Numerous elements make up the anatomy of a dispensary (or other business) logo. While they come together to create a singular image, each component plays a specific role in the overall design.
Logomark
The logomark is the graphic element that captures your whole brand. It’s typically the most recognizable part of a logo.
Wordmark
The wordmark is your dispensary name. Keep in mind font style and legibility matter. For something truly unique, handwrite your own font.
Tagline
The tagline functions to provide a little more information about you. In essence, it’s your secondary text. It might be something as simple as “dispensary” or “cannabis dispensary.”
Background/Negative Space
The background is the color, texture, or image that sits behind the rest of your logo. Meanwhile, negative space is the empty space around (and within) it.
Establishment Information
The establishment year (and location) offer a brief history of your dispensary. It lets current and potential customers know how long you’ve been operating.
Note: You don’t have to incorporate all of these components into your dispensary logo, especially if they don’t make sense.
What a Good Logo Looks Like
Now let’s take a look at what a good dispensary logo looks like:
Showcases Your Brand
Your logo tells your target audience if you’re serious, laid-back, artsy, or cutting-edge. Every design choice should match your brand style and tone.
Memorable and Distinct
With the growing popularity of cannabis, the number of new dispensaries and other cannabis businesses is only continuing to increase. Your dispensary logo should be unique, and your customers should be able to recognize it right away.
Relevant
Your logo should also resonate with your customers. The information you learn while researching your target market (their age range, hobbies, and value) can be helpful here.
Timeless
Trends change quickly. What’s popular today might be irrelevant in only a few months. Your logo should be able to stand the test of time. Watch out for cliches and stereotypes, too.
Dispensary Logo Design Tips
Ready to start designing your dispensary logo? Here are a few final tips for success:
Check Out Your Competitors
Take a good look at and assess your competitors’ logos. Along with providing valuable insight, this allows you to find a way to differentiate yourself.
Know Your Brand
Who are you, what do you stand for, and what makes you unique? How do you want to portray yourself? The answers to these questions can help you choose the best design elements for your logo.
Work With Professionals
Your logo is an essential part of your dispensary. A professional cannabis branding agency like Highopes can help you ensure that you get it just right.
Create a Memorable and Unique Dispensary Logo
Are you ready to design a unique logo that captures your dispensary brand, captures the attention of your target audience, and ensures they remember who you are? Visit HIGHOPES today to learn about our cannabis brand identity consulting services.
